This activated charcoal whitening toothpaste is a natural way to whiten your teeth noticeably. It will also help keep your teeth and gums healthy. Ingredients include diatomaceous earth, tea tree oil, coconut oil, xylitol, and peppermint oil. It is vegan, fluoride-free, sls-free, gluten-free, peroxide-free, triclosan-free, paraben-free, and safe for kids.